Ministry Research Portal

Tower of Praise (TOP)

Research and outcomes dashboard for website reach, engagement, ministry participation, and Christian formation.

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Understanding Reach and Engagement

This dashboard establishes a continuing baseline for how people discover and engage with Tower of Praise online. Website traffic, search behavior, landing pages, and visitor patterns provide the first layer of research as deeper ministry and formation outcomes are added over time.

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Preparing for Google Ad Grants

Tracking begins before expanded Google Ads activity so future reporting can distinguish existing organic, direct, referral, social, and email traffic from new advertising-driven engagement.

Tower of Praise

Formation Reach Dashboard

Reach, discovery, formation engagement, geographic reach, and Ad Grant readiness across Tower of Praise.

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Visitors—Live

Engaged Sessions—Meaningful website visits

Engagement Rate—Engaged sessions / sessions

Countries Reached—Geographic reach

Google Paid Sessions—GA4-attributed paid Google traffic

Sessions—Total website visits

Traffic Over Time

Sessions by source

Traffic by Source

Selected period

—Sessions

Geographic Reach

Where Tower of Praise visitors are coming from

Countries Reached—

Top Country—

International Traffic—

Regions Reached—

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Formation Engagement

Formation and resource participation signals

Google Ads / Ad Grant Readiness

Paid discovery baseline

New vs Returning Visitors

Top Landing Pages

Top Google Search Queries

Tower of Praise research: reach → discovery → formation engagement → formation and outreach. Google Ads traffic will appear automatically when the Tower of Praise Ad Grant begins supporting DISC, GIFT, PATH, and Christian Practices.

Growing the Tower of Praise Research Picture

Website activity is the first layer of a broader ministry and formation research framework.

Reach

Visitors, search discovery, traffic sources, landing pages, and audience growth.

Engagement

Content interaction, returning visitors, ministry participation, and key actions.

Formation

Christian practices, reflection activity, Life From the Tree, and formation pathways.

Outcomes

Longitudinal patterns that help us understand sustained participation, learning, and spiritual formation.